About

The roots of Floormingo started in the late 1990's. The owners of the Midwest's largest retail flooring store began to wonder what it would take to bring their expertise and buying power to people across the US. The idea incubated slowly until 2004 when they began to get serious about thier research. It was then that they determined the Internet, and not expensive brick and mortar stores, was the way to go.

Floormingo quietly opened to the public in 2005, quickly reaching a million dollars in sales. Things were steadily humming along until the housing market collapsed in 2009. It was at this point the owners realized they needed to bring in some extra help to reach new customers. They didn't want to shrink, they wanted to grow.

In late 2009, two more owners were brought onboard. Together we spent nearly a year revamping every aspect of the company. We built a new website, added more suppliers, expanded our product catalog and negotiated with shipping companies to get our prices down. Most importantly, we made communication and trust our top priorities.

Despite many of our competitors going out of business, we've continue to grow. Thanks to people like you, we are one of the largest online retailers of hardwood flooring in the country.

Greg Benedict
Principal